Clik here to view.
Old Media Telephone is First on New Media List for Marketing to Physicians
The New Media Marketing to physicians is always a communications challenge. There are gatekeepers, drawbridges, barriers and the never-ending constraints of a busy physician’s packed schedule. Everyone...
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Are Physician Liaison Programs a No-Win, Zero-Sum Marketing Game?
We’d like to hear from our readers about a quote from a USA Today story. (We suspect that more than a few people will have a reply…perhaps a passionate reply.) The subject matter is physician liaison...
View ArticleClik here to view.
Compelling Clinical Cases Boost Reputation and Professional Referrals in...
Here’s a real-world marketing case study about…using clinical case studies. Cindy Gall sends us this medical practice marketing success story about how the Central Texas Spine Institute (Austin) is...
View ArticleClik here to view.
Healthcare Marketing in Transition: The Increasing Value of Physician Liaisons
A significant sign of the turbulent changes in healthcare delivery systems—and medical marketing—is the fact that 30,000 drug and medical device representatives were laid off in the last 5 years. But...
View ArticleClik here to view.
Chicken-or-Egg Challenge: Who Chooses the Hospital, Patient or Physician?
More than a few times recently we’ve heard the comment: “Patients choose doctors, not hospitals.” We wonder if you agree…or not. Evaluate a random selection of hospital advertising from around the...
View ArticleClik here to view.
5 Best Practice Concepts to Improve Marketing to Physicians
(This material is adapted from an article that we authored for Becker’s Hospital Review, a bimonthly publication providing business and legal news and analysis for hospitals and health systems....
View ArticleClik here to view.
When Doctors Slam the Door on Pharmaceutical Marketing Reps, Where Does That...
The job of a pharmaceutical company field rep is tough. In our experience, it’s always been hard work, but lately pharma marketing—the up-close-and-personal kind—is getting tougher. (It’s always been a...
View ArticleClik here to view.
7 Traits of a Highly Successful Physician Liaison. This is What it Takes.
Lori Waltz by Senior Consultant Lori Waltz The role of a Physician Liaison has emerged as a vital marketing position for many specialty practices. Although providers and practice decision-makers...
View ArticleClik here to view.
5 Best Practice Concepts to Improve Marketing to Physicians
(This material is adapted from an article that we authored for Becker’s Hospital Review, a bimonthly publication providing business and legal news and analysis for hospitals and health systems....
View ArticleClik here to view.
Old Media Telephone is First on New Media List for Marketing to Physicians
The New Media Marketing to physicians is always a communications challenge. There are gatekeepers, drawbridges, barriers and the never-ending constraints of a busy physician’s packed schedule. Everyone...
View ArticleClik here to view.
When Doctors Slam the Door on Pharmaceutical Marketing Reps, Where Does That...
The job of a pharmaceutical company field rep is tough. In our experience, it’s always been hard work, but lately pharma marketing—the up-close-and-personal kind—is getting tougher. (It’s always been a...
View ArticleClik here to view.
Are Physician Liaison Programs a No-Win, Zero-Sum Marketing Game?
We’d like to hear from our readers about a quote from a USA Today story. (We suspect that more than a few people will have a reply…perhaps a passionate reply.) The subject matter is physician liaison...
View ArticleClik here to view.
Compelling Clinical Cases Boost Reputation and Professional Referrals in...
Here’s a real-world marketing case study about…using clinical case studies. Cindy Gall sends us this medical practice marketing success story about how the Central Texas Spine Institute (Austin) is...
View ArticleClik here to view.
Healthcare Marketing in Transition: The Increasing Value of Physician Liaisons
A significant sign of the turbulent changes in healthcare delivery systems—and medical marketing—is the fact that 30,000 drug and medical device representatives were laid off in the last 5 years. But...
View ArticleClik here to view.
Chicken-or-Egg Challenge: Who Chooses the Hospital, Patient or Physician?
More than a few times recently we’ve heard the comment: “Patients choose doctors, not hospitals.” We wonder if you agree…or not. Evaluate a random selection of hospital advertising from around the...
View ArticleClik here to view.
7 Traits of a Highly Successful Physician Liaison. This is What it Takes.
Lori Waltz by Senior Consultant Lori Waltz The role of a Physician Liaison has emerged as a vital marketing position for many specialty practices. Although providers and practice decision-makers...
View Article
